About Us

We Are Applied Leadership Coaching

ALC was formally established in 2015 on a foundation of trust and respect.

Executive Leadership Coaching

ALC is the realized dream of owner and founder Tim Gustafson. The awareness of the dream began in 2006, during his executive leadership coaching training from the accredited program at the prestigious Georgetown University.  The opportunity to transition into full-time coaching came in 2015, and Gustafson has not looked back.  He has received the professional certification (PCC, Professional Certified Coach) through the International Coaching Federation (ICF).  Prior to Applied Leadership Coaching, Tim had an illustrious leadership and project management career. He has 35+ years of experience in leading complex, cross-functional programs and projects, and leading teams.

Helping Others Succeed

ALC was founded with the mission to help leaders become more successful. Our focus is to bring about positive change for individuals, their teams, companies, families, and communities. This is what we do.

Tim Gustafson

PCC, Vistage Chair
Executive Leadership Coach

Tim Gustafson, PCC, PMP, Vistage Chair

Tim Gustafson has over 30 years of experience in leading and/or coaching teams. Following a corporate career of managing groups of 5-200, budgets up to $350M, and small projects to very large programs, Tim found his “calling” as an executive leadership coach. A trusted and fluid coach, Tim’s passion is “helping others succeed.” His individual/team coaching and group facilitation skills are focused on the end result in a way that develops “inside-out” learning for leaders. He cuts through complexity, simplifying and bringing clarity and focus to senior leaders and teams. His disarming yet challenging style provides an opportunity for engagement, drives change, and ultimately improved business performance.

His extensive experience — as a coach and leader — has shaped his unique perspective on methodologies for successful leadership. The foundation of Tim’s coaching centers around the premise that knowledge and skills already exist within an individual. He helps to bring those out by developing and creating self-awareness through discovery, experiences, introspection, recovery, accountability, goal-setting, and intentional approaches to leadership and life.

In an ever-increasingly complex business environment, leaders must grow and develop first by setting an example in leading forward. Tim has lived through these challenges and brings this insight into the dynamics of organizations.

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Hear From Our Clients

We enjoy the relationships with our clients and are appreciative of their confidence and trust in the ALC team.
Charlis Brock

Tim has this amazing ability to question you into a space to where you just get it. You know the answer and you think, gosh why does it take him asking me these questions to get me there? But sometimes it very hard to turn the mirror around on yourself. Tim does that in a very intelligent and intuitive way.

Charlis BrockExecutive Vice President, CBI
Banking Leader

I never would have imagined how much Tim’s coaching would help me develop professionally. I started soaring once I began my coaching sessions with him. I know the coaching Tim provided has given me the aptitude to grow and develop, creating the possibility for me to aim to higher goals in my career.

Banking LeaderCharlotte, NC
Sr. Program Leader

Tim ranks among the very best I’ve ever seen for his ability to meet individuals “where they are” and coach and lead them to the next step in their growth professionally.

Sr. Program LeaderCharlotte, NC
Sr. Consultant

Tim’s coaching has helped me navigate from being a high performing contributor to a team leader. I have realized the importance of living each day focusing on commitment and putting effort and thought into how I treat myself and others.  My quality of life – both at work and away from the office – has never been better.

Sr. ConsultantCharlotte, NC
Team Leader

We focused on a few key areas of strength and as a result, my confidence, knowledge, awareness and skill set grew tremendously.

Team LeaderCharlotte, NC

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Partners and Professional Associations

We are privileged to partner with a number of great businesses and associations.
CBI
Charlotte Chamber
Flying Squirrel
Garmon
GB
ICF
OFS
PCC
The Leadership Circle